WHY EMAIL MARKETING IS YOUR marketing foundation

if don't have an email address—you don't have the Foundation to Marketing.

(WITHOUT A SOLID FOUNDATION, THE HOUSE FALLS APART.)

My Marketing Foundation Builder is the blueprint and 3-rendering that I have used to gather, grow, nurture, and monetize my emails. All of the building blocks and the cement is included.

This DesignRockstars List Foundation course is the complete foundation — all of my clients use it! It was designed specifically for anyone who wants to produce sales and stay in touch with everyone they cross paths with. Whether you’re a — business owner, entrepreneur, networker, real estate agent, influencer, wanna-be, dreamer, or doer, or simply want to drive sales or start a business —this is your Marketing Foundation!  

ENROLL to Marketing Foundation→

You cannot build a solid foundation on a land you do not own!

When I started by first interior design firm, I began collecting emails form everyone! It’s how I know so many people today! And the best part is — people know me!

I teach my natural method to collect people’s email.

When they NEED or WANT ACCESS, the collection process is easy. 

I don’t guess, I KNOW what works. 

But I had to face the music and realize: I’d been relying on engagement, likes, and comments up to that point. Which all served a purpose, no doubt. But as business owners, we’ve gotta choose
SOCIAL MEDIA MARKETING IS ESSENTIALLY AN ONLINE COCKTAIL PARTY.

You show up in something stylish, and chat up a few new friends (and old!) over the artfully arranged cheese plate.
(And I love a cheese plate.)

But my business needed more than that.

Way more.

ENTER THE EMAIL LIST

an official invitation to coffee with that new cocktail-party bestie.

It’s the place to get to know each other, talk about real things, and actually make some headway in cultivating that budding friendship

On average, small business owners spend up to 6 hours per week on social media marketing, but only 1-3% of your audience actually sees what you post & engages with it in some way.

That’s roughly 15% of your week’s time on a 1-3% return.

The fact is, we know social media glitches happen on the reg.
(It doesn’t take a global meltdown circa 2020 to throw off your feed.)

But what if something truly crazy happened— like your account got hacked & you lost access to all your followers?
THE TRUTH IS:

Those are very real possibilities—and the situation only gets that much worse if you don’t have anywhere else to turn.

When I started my business, I knew I could bet on myself and on my brain. And that’s why when one of my first business coaches asked, “How big is your email list?”—I froze.

It’s time to ensure you can connect with your people, and offer a true-to-brand experience whether they see your social media updates or not.

Plus, emails can do so much more than the average social media post, like:

01

GET SPECIFIC FEEDBACK from each individual contact about what they hope to receive from you—helping you segment your list so you can serve more strategically

02

GET SPECIFIC FEEDBACK from each individual contact about what they hope to receive from you—helping you segment your list so you can serve more strategically

03

GET SPECIFIC FEEDBACK from each individual contact about what they hope to receive from you—helping you segment your list so you can serve more strategically

KIND
WORDS

“It’s the best actionable investment you’ll make in your business!”

Spoiler alert! The List to Launch Lab hits beyond the mark when it comes to email marketing and list building. Because Jenna does it again (no surprise) by carefully creating a course that is not only simple… but is purposefully designed to take you step-by-step on an email list growth journey that builds upon each other — without the fluff.
So if you’re looking to take your email list to the next level (or just starting), I highly recommend List to Launch Lab. It’s the best actionable investment you’ll make in your business!
— ISABELLE SARLEY | EMAIL COPYWRITER
THIS ISN’T ABOUT SOCIAL MEDIA BASHING, BUT…

Here’s the thing: you have the power to create a system that ensures the right people get the right message from your business at the right time.

And delivers your brand experience before they ever click “purchase”)
You don’t have to be a marketing genius or tech guru to start an email list—odds are, you’ll find it just as easy to implement as the social media platforms you’ve become accustomed to.

You just need to find & connect with the people who are ready to:

Happily invest in your biz as clients and customers because your words read like they were written just for them

Eagerly await the chance to engage with your next heartfelt email

Happily invest in your biz as clients and customers because your words read like they were written just for them

Happily invest in your biz as clients and customers because your words read like they were written just for them

Happily invest in your biz as clients and customers because your words read like they were written just for them

If every other platform were gone tomorrow, but I still had my email list—

my business would keep running like normal.

DO YOU HAVE THAT SECURITY?
If you’re in the habit of posting, waiting, checking, waiting, hoping, waiting some more and still not getting the engagement, sales & business growth results you want—

Before you hit lather, rinse, repeat on your social media strategy, what if you took the content you’re already creating and made sure it actually gets seen and converts?

THAT'S THE POWER OF

AN EMAIL LIST

It’s not about creating MORE content...

It’s about delivering your content straight to the inboxes of the people who flat-out tell you they want it & are ready to act based on what you tell them to do.

In the long run, spending a little bit of time now getting your email list started, means the time you spend down the road creating content, offers, and more could have up to 40x the ROI compared to when you just post to social media.

AND … WHEN TIME IS YOUR CURRENCY … YOU NEED TO SPEND IT IN THE RIGHT PLACES.

introducing

The List to Launch Lab

I’ve taken everything I’ve seen, learned, tested & proven in my own business, and thousands of my students’ businesses, and built it into a comprehensive, swipe file-packed, tech-tutorial-loaded course, focused on getting you your next—or first—1k subscribers.

Several years ago, I had no idea how to “do” the email list thing.
But, I pushed through the process of doing something NEW even when it was scary—and since then, I’ve built a seven-figure business I’m wildly proud of, due in large part to my commitment to emailing my people.

The List to Launch Lab maps out the exact step-by-step system I used to build my list and have taught to more than 8,110 (and counting) others to help them do the same thing.

Heck yes—I need this system! →

The no-fluff to the point roadmap you need to start, build & grow your email list—even if you’re starting at 0.

GET INSTANT ACCESS TO THE VIDEO MODULES, TECH TUTORIALS, GUIDES, AND LIFETIME UPDATES ANY TIME MY INTERNAL—OR INDUSTRY STANDARD—STRATEGY SHIFTS ON ANYTHING.
INCLUDING:

Fluff-free content you can take on the go, and learn in whatever setting works best for you

Swipe files & email templates so you’re never stuck on what to say next

Plug-and-play designed guides so you can get your freebie done (and start your list!) in no time

ALL NEW—the strategies that get me thousands of new subscribers every single week (no kidding!)

Plus, our private List to Launch Lab Facebook community is the perfect place to dish out questions, gather feedback and inspiration, and learn from other current and past students, bc there’s nothing like an extra pair of eyes on your work… and yes, mine will be in there to help you, too!
The whole program breaks down into

THREE

SIMPLE

STAGES

Fair warning: It’s been called BINGE-WORTHY.
PART 01

Core Principles to Uncomplicate Your Email Strategy

Let’s break down the basics in a way that’s easy to understand and implement. We’ll cover how email marketing works, how to leverage other channels you already have, and how to repurpose your content cross-platform so you’re not creating more work for yourself—and instead guaranteeing your content actually gets seen by the people who need it!
  • Learn the Application in Action Method to give you confidence to move forward with a roadmap for your first (or next!) 1k list subscribers, even if you’re starting with ZERO understanding of how email lists actually work.

  • I’ll show you my step-by-step Strategy to Sell system to discover what your audience wants to learn from you and will one day want to pay you for!

  • Identify your ideal client so you know how to serve your audience BEFORE you build your list.

  • Master my Five-Point Email Process technique to outline your game plan & guarantee you stand out in inboxes and give a great experience.

By the end of this module, you'll have a clear understanding of email marketing strategy and the confidence to apply what you've learned to your own business.

PART 02

From Plan to Practice: Implementing Your Email Marketing Strategy

I’ll guide you through the process of creating your first freebie, promoting it, and using it to build your email list. You’ll learn how to create a lead magnet that resonates with your target audience, and how to create landing pages that convert visitors into subscribers. We’ll also cover the best practices for promoting your freebie through social media, email, and other channels.

When I started my business, I knew I could bet on myself and on my brain. And that’s why when one of my first business coaches asked, “How big is your email list?”—I froze.

  • Pick the perfect email marketing service provider—for your business—and learn EXACTLY how to set everything up (the right way!) from the very beginning.

  • Create your first freebie after hearing all about real-life examples of the kind of magnet that lures in exactly the type of readers who want to listen to what you have to say.

  • Guarantee list growth when you learn the email list mistakes most people make when they first start out or try to do this on their own.

  • Plus, I’ll give you my framework for Using Social Media to Grow Your List, so you can start turning your Instagram and Facebook followers into converted email subscribers.
  •  

By the end of this module, you'll have a clear understanding of email marketing strategy and the confidence to apply what you've learned to your own business.

PART 03

Maximizing Your Email Marketing Results

Learn how to analyze and evaluate your email campaigns to identify what’s working and what’s not. I’ll guide you through the process of setting goals, tracking metrics, and using data to make informed decisions about your email marketing strategy. You’ll gain valuable insights into your audience, your content, and your messaging, and learn how to leverage this information to optimize your campaigns for maximum impact.
  • My step-by-step Know Your Metrics Checklist will help you navigate with clarity the top five metrics to track and how you can quickly and easily impact them, optimizing your results as you continue to grow and serve your list. 

  • Plus, we’ll go over the role that metrics play, industry benchmarks, and how YOU (yes you, the newbie!) can tweak and tailor your email strategy to drive massive results. 
  •  

By the end of this module, you'll be equipped with the skills and knowledge you need to diagnose the strengths and weaknesses of your email marketing campaigns and take action to achieve even greater results.

STRATEGIZE
You don’t get optimal results if you don’t go in with a plan. Learn to tailor your approach to your ideal client so you build a list filled with people who want to hear from you, and you actually want to serve.
IMPLEMENT
You don’t get optimal results if you don’t go in with a plan. Learn to tailor your approach to your ideal client so you build a list filled with people who want to hear from you, and you actually want to serve.
ANALYZE
You don’t get optimal results if you don’t go in with a plan. Learn to tailor your approach to your ideal client so you build a list filled with people who want to hear from you, and you actually want to serve.
The whole program breaks down into

START, BUILD, AND GROW YOUR EMAIL LIST WITH EASE

But … What about the actual content of your emails & campaigns?
THE BONUSES ENTER THE CHAT

30+ EXCLUSIVE SWIPE FILES

A library of email templates, subject lines, and calls-to-action you can use as inspiration for your email campaigns, including:
  • Welcome Email Sequence: Introduce new subscribers to your brand and set the tone for your email communications.
  • Promotion Emails: Highlight sales, discounts, and other special offers.
  • Newsletters: Provide valuable content and updates to your subscribers in a way that keeps them engaged and excited to read.
  • Abandoned Cart Sequence: Encourage subscribers to come back and complete their purchase.
  • Re-engagement Sequence: Win back inactive subscribers.
  • Post-Purchase Email Templates: A selection of templates for post-purchase emails that thank customers for their  business and encourage them to leave reviews or make repeat purchases.

PLUG-AND-PLAY OPT-IN DESIGN TEMPLATES

Templates to export as a PDF & get your lead magnet up fast in a beautifully-designed printable format
  • Opt-In Template #1 – Checklist
  • Opt-In Template #2 – Step-by-Step Guide
  • Opt-In Template #3 – Workbook
  • Opt-In Template #4 – E-Book

CUSTOMIZABLE LIST-BUILDING CHECKLIST:

Templates to export as a PDF & get your lead magnet up fast in a beautifully-designed printable format

MY FAVORITE EMAIL MARKETING TOOLS AND RESOURCES:

Templates to export as a PDF & get your lead magnet up fast in a beautifully-designed printable format

THE BRAND NEW AI GUIDE

Templates to export as a PDF & get your lead magnet up fast in a beautifully-designed printable format
The whole program breaks down into

THE LIST TO LAUNCH LAB:

NEXT LEVEL

An all-access, masterclass-style module with some of the industry’s best list-builders and my business besties.

After you get things up and running, Next Level helps you keep the juices flowing as you create & send out your latest email content.
  • Quiz Guru Chanti Zak teaches on using engaging quizzes to grow your email list and shares how we got 100,000 new leads with ONE quiz.

  • Throttle your email strategy with BossBabe’s Natalie Ellis who’s teaching you the 3 simple steps you can start doing TODAY to monetize your email list.

 

  • Copywriter for Creatives Ashlyn Carter teaches on copywriting tricks for consistently showing up for your email list & priming your audience for your next sales push up to 12 weeks out.

  • Automation master Natasha Willis teaches how to use Manychat to drive opt-ins and how we’ve used Instagram automation to add thousands of subscribers each week. 

  • Ads Expert Kerry Swetmon teaches you to use paid ads to grow your email list and cut down on the cost for ads before you go to launch. 

  • Learn how to create a landing page that convert with the genius behind my website, Jen Olmstead! From the design to the layout, she’ll walk you through exactly how we make our high-converting landing pages.

Build a business that can stand out & sell without relying on the shifting sands of social media.

It’s proven to us time and again that we just can’t count on it …

Sure—relatable reels & save-worthy static posts are fun to create (and valuable in their own way) … But knowing all of your best clients, customers & peeps are just an email away? I’ll teach you how to find the best feeling a boss can have.

“BUT JENNA—I REALLY THINK MY BUSINESS IS DOING FINE WITHOUT AN EMAIL LIST …”

The List to Launch Lab can help catapult your business forward if:

You’re a service provider who’s always kind of wondering where your next client contract is going to come from. You’re not the exception to the email-list rule! In fact, for service providers especially an email list is a powerful tool for staying top-of-mind with your prospective clients … yes, even if you’re a wedding industry professional. (I heard those doubts rollin’ around in your head.)
You’re a content creator whose whole business right now revolves around social-media marketing and engagement. I’m not telling you to quit the social media game—100% keep at it. BUT, what if you could bolster the content you’re already creating by giving special attention to the people who want to be part of your email list? Your email list (aka, your special, all-access, vip audience) can be the fast-track that supplements & supports your social media efforts, without doing much more work.
You’re a product guru with a whole library of digital or physical products primed & ready to fly off your shelves and into the hands of your people who need & want them. An email list is a PERFECT way to market and promote your products without wondering who will actually see your efforts.
You’re a podcaster, blogger or YouTuber who’s building an audience and creating a brand around the amazing content you’re putting out into the world. Well, if I was spending all that time, effort, and energy putting myself out there … I’d wanna make sure my audience was listening/reading/watching. Emails are the perfect way to make sure you never hit publish only to find yourself surrounded by the sound of *crickets* waiting for your content to land with your peeps
You’re an artist whose gorgeous, brilliant work typically speaks for and sells itself … sure. BUT—you’re not just selling your art, you’re also selling a lifestyle and a philosophy that centers on surrounding yourself with beautiful, inspiring pieces. Not to mention, a business built on luxury instead of necessity needs a plan for when organic sales dry up due to factors beyond your control.

“I thought list building was going to be hard!”

Before I joined the List to Launch Lab, I felt overwhelmed and uneducated in the online biz world. I was afraid I couldn’t do it and was exhausted by the idea of trying to figure it all out, but I knew I wanted to learn mailing lists A-Z.
Since joining this course, I have a clear understanding of mailing lists, their purpose, and exactly how to make them work to help me grow! Jenna is a great and fun teacher and I love her step by step approach! I finished with no questions unanswered! It was literally perfect!
— MARIA MENOUNOS
I get it

When I first started building my email list, the whole thing felt insurmountable.

And in my dream life, you’d be sitting at my kitchen table with our laptops open while I show you how I built a simple system that turned my email list into the Number-1 profit generator in my business.
But you don’t need a one-on-one coaching sesh—you just need an easy-to-follow, step-by-step plan.
So since you’ll be able to sit down at your own desk (or kitchen table) while I virtually map it all out for you, the investment—the time, money, effort trifecta—gets a lot more manageable.

12 PAYMENTS

12 Monthly Payments of $79= $948

6 PAYMENTS

12 Monthly Payments of $79= $948

FULL PAY

12 Monthly Payments of $79= $948

ENROLL NOW →
No matter which payment plan you pick, you’ll get instant access inside The List to Launch Lab’s foundational modules, bonus suite, access to my team, a template kit, and membership in our private Facebook community.
rave reviews
“Jenna's course flipped the script on email marketing.”
John Doe
John DoeCEO
“Jenna's course flipped the script on email marketing.”
John Doe
John DoeCEO
“Jenna's course flipped the script on email marketing.”
John Doe
John DoeCEO
Previous
Next

The DesignRockstar

Promise
TAKE 30 DAYS TO LEARN. IMPLEMENT. HIT SEND.
The best part of The List to Launch Lab? You don’t have to wait long to see results. As long as you’re taking steps to grow your list (ahem, the ones I outline for ya!) and actually have paid offers to sell to your audience, I’d bet on you to make this investment back over and over again, because like I told you, email has superpowers Instagram & Facebook can’t even dream about.
For whatever reason, within 30 sleeps of purchase, if you aren’t feeling footloose and fancy-free when it comes to the setup, tech, growth tactics & ROI of email marketing, simply reach out to my support team, and I’ll buy the program back from ya.
READ MORE ON THAT 100% MONEY BACK GUARANTEE HERE! →
THE UNLIKELY GIRL BEHIND THE 350,000+ SUBSCRIBERS

If you’d told me back in my red-and-khaki Target days that I’d have 350K people on an email list just waiting for my next message or sales push, I would’ve laughed in your face.

HEY, I'M JENNA

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).
I’m a top-ranked business podcaster on Apple Podcasts, a New York Times best-selling author, and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire, but the day my coach asked me how big my email list was, my heart thudded.

Sure, I had a social media following … but email subscribers?
Nada. Goose egg. Shrug emoji.
I had a lot of work to do.

STITCH INCOMING:

8 years later... there are 350,000+ wonderfully loyal customers ready & waiting for every email I send...

(Talk about a pinch-me moment.)
SO, OBVIOUSLY—I’M A BIG FAN OF EMAIL NOW.

But maybe you’re a little skeptical. I get it.

THE A’S TO ALL YOUR Q’S
A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The List to Launch Lab will look a little different and that’s the beauty of it.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

KIND
WORDS

“I’m now genuinely excited about my email marketing.”

Spoiler alert! The List to Launch Lab hits beyond the mark when it comes to email marketing and list building. Because Jenna does it again (no surprise) by carefully creating a course that is not only simple… but is purposefully designed to take you step-by-step on an email list growth journey that builds upon each other — without the fluff.
So if you’re looking to take your email list to the next level (or just starting), I highly recommend List to Launch Lab. It’s the best actionable investment you’ll make in your business!
— ISABELLE SARLEY | EMAIL COPYWRITER

I know email isn’t as sexy or flashy as the candy-colored, visual-driven apps on your phone screen— But it’s time to stake your claim in what you’re building.

Simply put, your email list is the game-changing element that:
… can transform your business.
… can impact the balance of your career & life.
… can shape your sales strategy so it’s less hustle, and more sit back & watch.
And I’ll hold your hand through every step of the process—because, like it or not, building a list & implementing an email marketing strategy isn’t really optional in today’s market.

It’s not a nice-to-have—it’s a must have.

You might as well check it off your to-do list and start reaping the rewards.

12 PAYMENTS

12 Monthly Payments of $79= $948

6 PAYMENTS

12 Monthly Payments of $79= $948

FULL PAY

12 Monthly Payments of $79= $948

ENROLL NOW →
No matter which payment plan you pick, you’ll get instant access inside The List to Launch Lab’s foundational modules, bonus suite, access to my team, a template kit, and membership in our private Facebook community.